What sets your company apart from everyone else?

What sets your company apart from everyone else?

This past Saturday, I did an interview for the radio show I produce called The Hog Radio Show. I talked with Rick Fairless owner of Strokers Dallas a one of a kind motorcycle shop in Dallas, TX.

Rick said you can buy burgers, tatoos and bikes anywhere but you can only buy Rick Fairless in one place and that’s at Strokers Dallas. He stated he trains all his staff to become replicas of himself and tells each of them all they have to sell is themselves, they have to belive in the company and the attitude of the owner or they won't last very long. By doing this he sets the company apart from everyone else.

What great words of business wisdom we can all apply to our own companies. How can you apply this same strategy toward your enterprise?

I will be uploading the interview in a week just go to hogradio.net to watch for it.